Prop Firm Industry Traffic Report
How much traffic prop firm websites get, and how fast the industry is growing: an estimated 106M visits in October 2026 across the 688 prop firms we track, +28.3% on the same sites since November 2025. Updated monthly.
The prop firm industry by traffic - the short answer
Prop Firm Pal tracks 688 prop firms, and their websites received an estimated 106M visits in October 2026. Measured on the 229 sites measured in every month, traffic grew 28.3% between November 2025 and October 2026, peaking in July 2026. The ten largest sites take 55% of all visits, and the median prop firm receives 14.6K visits a month.
Headline figures
8106M
Visits in Oct 2026
Across the 688 prop firms we track
+28.3%
Growth since Nov 2025
Same 229 sites, first month to latest
+6.6%
Month on month
384 sites measured in both September 2026 and October 2026
14.6K
The median prop firm
Monthly visits - half of all sites get fewer
55%
Top 10 share
Of all visits go to the ten largest sites
156 / 228
Growing vs shrinking
Sites with more visits than the month before, against fewer
19
Over 1M visits
Websites above a million visits a month
Jul 2026
Busiest month
Highest same-site traffic in the period
Industry traffic, month by month
Estimated monthly visits from November 2025 to October 2026. The chart follows the same 229 sites throughout, so it shows real growth rather than growth in how many sites we measure.
Same-site visits, November 2025 to October 2026
Current
95,518,516
Growth
+21,092,396 (28.3%)
Peak month
Jul 2026: 104,375,110
Lowest month
Nov 2025: 74,426,120
Month
Sites measured
All tracked sites
Same-site visits
Same-site change
October 2026
404
106M
95.5M
+4.1%
September 2026
431
99.5M
91.8M
−7.7%
August 2026
442
107.3M
99.4M
−4.7%
July 2026
454
115.1M
104.4M
+5.7%
June 2026
432
105.3M
98.7M
+4.5%
May 2026
389
101.4M
94.5M
+4.6%
April 2026
376
95.5M
90.4M
−9.6%
March 2026
374
104.8M
100M
+6.5%
February 2026
362
96M
93.9M
+0.6%
January 2026
347
94.9M
93.3M
+11.0%
December 2025
322
85.3M
84.1M
+13.0%
November 2025
318
75.2M
74.4M
—
The biggest prop firms by traffic
The ten most visited prop firm websites in October 2026, and the share of all tracked visits each one takes.
#
Website
Relative size
Visits
Share
vs Sep 2026
Who is gaining and who is losing
Sites with at least 50K visits in the earlier month, so a small site doubling from a low base does not crowd out the list.
Biggest gainers
5September 2026 to October 2026
144K → 1.4M
78.5K → 551.4K
285.1K → 1.1M
260.9K → 771.6K
392.2K → 936.8K
Biggest decliners
5September 2026 to October 2026
71.6K → 4.5K
54.1K → 7.9K
112.1K → 17.2K
64.1K → 17.2K
169.2K → 49.2K
Biggest risers since Nov 2025
5November 2025 to October 2026
63.9K → 1.1M
54.1K → 570.8K
1M → 9.7M
62.5K → 538.1K
121.2K → 857.6K
How traffic is distributed
A handful of prop firms take most of the attention. The ten largest sites account for 55% of every tracked visit.
Sites by monthly visits, October 2026
404 of the 688 prop firms we track had traffic recorded that month.
Under 10K
10K – 100K
100K – 500K
500K – 1M
1M and over
Method and limits
How these figures are calculated, and what they cannot tell you.
How the figures are made
Prop Firm Pal records an estimated monthly visit count for the website of every prop firm it tracks. This report covers all 688 prop firms we track, from November 2025 to October 2026: 673 have a website on record, 569 have at least one month of traffic data, and 404 were measured in October 2026. Smaller sites often fall below the level at which traffic can be estimated, so not every prop firm has a figure every month - they are still counted as part of the industry.
The number of sites we measure has grown over that period, so a straight monthly total overstates industry growth. Growth figures are calculated on the 229 sites measured in every month instead, and month-on-month changes compare only sites measured in both months. The "all tracked sites" column is shown for completeness, not as a growth measure.
Visit counts are third-party estimates, not audited analytics, and they describe the prop firms we track rather than the entire market. Movements of a few percent are within the noise. Gainers and decliners only include sites with at least 50K visits in the earlier month, so a small site doubling from a low base does not dominate the list.
This report is free to cite with attribution to Prop Firm Pal and a link to this page.
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