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Prop Firm Industry Traffic Report

How much traffic prop firm websites get, and how fast the industry is growing: an estimated 99.5M visits in September 2026 across the 680 prop firms we track, +23.1% on the same sites since November 2025. Updated monthly.

The prop firm industry by traffic - the short answer

Prop Firm Pal tracks 680 prop firms, and their websites received an estimated 99.5M visits in September 2026. Measured on the 240 sites measured in every month, traffic grew 23.1% between November 2025 and September 2026, peaking in July 2026. The ten largest sites take 57% of all visits, and the median prop firm receives 15.3K visits a month.

Headline figures

8

99.5M

Visits in Sep 2026

Across the 680 prop firms we track

+23.1%

Growth since Nov 2025

Same 240 sites, first month to latest

−7.6%

Month on month

418 sites measured in both August 2026 and September 2026

15.3K

The median prop firm

Monthly visits - half of all sites get fewer

57%

Top 10 share

Of all visits go to the ten largest sites

184 / 234

Growing vs shrinking

Sites with more visits than the month before, against fewer

17

Over 1M visits

Websites above a million visits a month

Jul 2026

Busiest month

Highest same-site traffic in the period

Industry traffic, month by month

Estimated monthly visits from November 2025 to September 2026. The chart follows the same 240 sites throughout, so it shows real growth rather than growth in how many sites we measure.

Same-site visits, November 2025 to September 2026

Current

91,790,022

Growth

+17,194,627 (23.1%)

Peak month

Jul 2026: 104,452,908

Lowest month

Nov 2025: 74,595,395

Month

Sites measured

All tracked sites

Same-site visits

Same-site change

September 2026

428

99.5M

91.8M

−7.8%

August 2026

442

107.4M

99.5M

−4.7%

July 2026

454

115.1M

104.5M

+5.7%

June 2026

432

105.3M

98.8M

+4.4%

May 2026

389

101.4M

94.6M

+4.3%

April 2026

376

95.5M

90.7M

−9.7%

March 2026

374

104.8M

100.5M

+6.5%

February 2026

362

96M

94.3M

+0.8%

January 2026

347

94.9M

93.6M

+11.0%

December 2025

322

85.3M

84.3M

+13.0%

November 2025

318

75.2M

74.6M

—

The biggest prop firms by traffic

The ten most visited prop firm websites in September 2026, and the share of all tracked visits each one takes.

#

Website

Relative size

Visits

Share

vs Aug 2026

1

FTMO

9.9M

10%

+3.4%

2

Funding Pips

9.3M

9%

−22.6%

3

Lucid Trading

8.3M

8%

−13.3%

4

Funded Next

7.7M

8%

+12.4%

5

Tradeify

5.7M

6%

+50.0%

6

Topstep

4.4M

4%

−13.6%

7

Goat Funded Trader

3.3M

3%

−27.2%

9

Take Profit Trader

2.9M

3%

−42.9%

10

The 5%ers

2.6M

3%

−5.5%

Who is gaining and who is losing

Sites with at least 50K visits in the earlier month, so a small site doubling from a low base does not crowd out the list.

Biggest gainers

5

August 2026 to September 2026

Tradeify 247

56.8K → 283.8K

+400.1%
Bit Funded

253.4K → 563.8K

+122.5%
Pivex

102.9K → 214.3K

+108.2%
Naira Prop

179K → 366.4K

+104.7%
Dolvero

56.8K → 112.1K

+97.3%

Biggest decliners

5

August 2026 to September 2026

X Pips

244.6K → 6.2K

−97.5%
Vanta Trading

391.4K → 34.8K

−91.1%
YouTrade

120.7K → 22.6K

−81.3%
Orion Funded (OGM)

468.1K → 140.6K

−70.0%
Blueberry Futures

76.2K → 33.6K

−55.9%

Biggest risers since Nov 2025

5

November 2025 to September 2026

Funded Futures Family

54.1K → 484.5K

+795.5%
Bit Funded

63.9K → 563.8K

+782.3%
Lucid Trading

1M → 8.3M

+732.0%
Funded Squad

62.5K → 503.6K

+705.7%
Shark Funded

121.2K → 718.9K

+493.2%

How traffic is distributed

A handful of prop firms take most of the attention. The ten largest sites account for 57% of every tracked visit.

Sites by monthly visits, September 2026

428 of the 680 prop firms we track had traffic recorded that month.

Under 10K

185 · 43%

10K – 100K

141 · 33%

100K – 500K

69 · 16%

500K – 1M

16 · 4%

1M and over

17 · 4%

Method and limits

How these figures are calculated, and what they cannot tell you.

How the figures are made

Prop Firm Pal records an estimated monthly visit count for the website of every prop firm it tracks. This report covers all 680 prop firms we track, from November 2025 to September 2026: 673 have a website on record, 560 have at least one month of traffic data, and 428 were measured in September 2026. Smaller sites often fall below the level at which traffic can be estimated, so not every prop firm has a figure every month - they are still counted as part of the industry.

The number of sites we measure has grown over that period, so a straight monthly total overstates industry growth. Growth figures are calculated on the 240 sites measured in every month instead, and month-on-month changes compare only sites measured in both months. The "all tracked sites" column is shown for completeness, not as a growth measure.

Visit counts are third-party estimates, not audited analytics, and they describe the prop firms we track rather than the entire market. Movements of a few percent are within the noise. Gainers and decliners only include sites with at least 50K visits in the earlier month, so a small site doubling from a low base does not dominate the list.

This report is free to cite with attribution to Prop Firm Pal and a link to this page.

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